Ynvisible and L’Oreal Luxe Division in Portugal have developed interactive perfume selection advisors. These are in use in select major perfume shops in Portugal. The innovative point-of-sale display uses a combination of effective printing and electronics solutions to direct the customer to the right choice of perfume, following a short quiz to identify the shopper’s preferences. This is the first interactive display developed by Ynvisible to be commercially used in the retail environment. “...